WORKSHOP

Workshop

Specialised Sales, Marketing & Communication Techniques to the Power Generation Market

Date: Tuesday 6th October 2009
Time: 9am - 1pm

Cost: €350

Course Overview and Objectives
The course focuses on specialized marketing techniques & strategies to the worldwide power industry. The techniques and tools identified would include optimizing a company’s sales & marketing effort through Database Marketing to the Power, Pulp & Paper Industries, and Refineries. Other techniques include Sales & Business Development, E-Marketing, Marketing Communication, Customer Intelligence System, Competitive Intelligence, Marketing Collateral & Internet Optimization, Media & Branding Strategies, Grant Funding & Technology Evaluation, and Market Intelligence Evaluation & Research. These specialized techniques are examined to optimize a company’s global market and sales activity in the power generation industry.

Purpose
The objective of the course will be to enhance company exposure & branding within the target segment, lead & opportunity generation, sales & business volume creation. Additionally, techniques identified in the course will focus on educating the participants on successful marketing tools & strategies that will ensure ongoing exposure to the target customer base that will ensure a continuous stream of sales opportunities for their product or service.

Objectives
- Database Marketing to the Power, Pulp & Paper Industries, and Refineries
- Sales & Business Development Strategies
- E-Marketing Techniques
- Direct Marketing to customers
- Building a Customer Intelligence System
- Competitive Intelligence
- Marketing Collateral & Internet Optimization
- Marketing Communication
- Media & Branding Strategies
- Grant Funding & Technology Evaluation
- Market Intelligence & Research

Course Highlights
- Presentations & Case Studies
- Database tools & internet intelligence index
- Sales & marketing, branding strategies
- Lead Generation & Building Opportunity Volume

Course Presenter
Ravi Krishnan runs a management consulting firm called Krishnan & Associates Inc, providing services in the area of marketing communication, market analysis, recruitment and mergers & acquisitions. Ravi brings over 17 years of experience and consults to large utilities and OEMs worldwide.